How Can Realtors Compete with Direct Buyer Programs?

Apr 10, 2019

Should Realtors be concerned about new technology in real estate? Our panel of experts weighed in on this topic recently.

There’s recently been a lot of hype surrounding new technology in real estate. Whether it’s from OpenDoor, Zillow, or any other number of companies, there is no shortage of online homebuyers who are looking to make instant offers on homes for sale. As Realtors, should we be worried about this new level of competition?

We recently discussed this issue with a panel of experts from RE/MAX Professionals on how they navigate the market now that these direct buyer programs have entered the fray.

Some of the topics we discussed include:

Strategies for representing both sellers and buyers through iBuyer programs
Scripting techniques and negotiating commissions when working with direct buyers
How you can demonstrate your value as an agent compared to a technology company
Setting expectations for service fees and repairs on a listing
How to proceed when a client has received a previous offer from a direct buyer

Watch this short video to view a few highlights from this panel discussion so you can stay ahead of the curve when dealing with new trends in real estate technology.

If you’d like to view the full hour-long discussion, you can watch it in its entirety here.

As always, if you have any questions or there’s anything I can help you with, don’t hesitate to reach out to me. I’d be happy to help you.

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About Nate Martinez

Nate Martinez, REALTOR®, Owner, Team Leader, Master Coach, International Bestselling Author, Coach, ABR, CRS, GRI, e-PRO, CDPE, CIAS, CLHMS, CRP, and SFR

Nate Martinez is the owner of RE/MAX Professionals, a multi-office franchise located in the greater Phoenix area and the owner of a Motto Mortgage franchise. The highlight of running his business and team is getting to work in the trenches every day with the love of his life and his adult children. In 2021, he co-authored an international bestselling book, 8 Ways to Dominate Any Real Estate Market with long-time business partner, team member and friend, Sarah Michelle Bliss.

Nate passionately believes in the value of education, having trained hundreds of real estate professionals across the globe as a speaker and a coach. With more than thirty-five years in the real estate industry, he has been recognized with the Lifetime Achievement, Titan Team, Circle of Legends, and the Luminary of Distinction from RE/MAX. But with all these achievements, Nate’s focus has always been giving back to this industry and now focuses much of his time on helping agents discover their potential and ultimately live their best life.

He is most proud of the charitable contributions of his agents to the Children’s Miracle Network and the support of their local Phoenix Children’s Hospital. In addition, he is proud to be ranked the number one brokerage in Arizona when it comes to production per agent.

Outside of work, Nate enjoys golfing and spending quality time around the pool with his adult children and their spouses, his confidant Tonya, their daughter, Mila, and three grandchildren.

Nate Martinez
RE/MAX Professionals
20241 N 67th Ave, Suite A1
Glendale, AZ 85308
602-430-5226
NateM@Remax.net
joinremaxprofessionalsaz.com

602-430-5226

NateM@Remax.net

joinremaxprofessionalsaz.com

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